The Macrolotto Hub
Where we Are
We are based at the Centro Direzionale
Leonardo da Vinci, in Prato, Italy.
The world’s most important textile and
fashion production districts.
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Worldwide Branches
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Satisfy Customers
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BRAND IDENTITY
Our Philosophy
Blending decades of Tuscan heritage with forward-thinking innovation, we bridge the gap between traditional Italian artistry and the fast-paced demands of the global fashion market.
- Italian Design
- Trend Forecasting
- Prato Expertise
- Made In Italy
- Smart Sourcing
Italian Design
Trend Forecasting
Prato expertise
Made in Italy
Smart Sourcing
Italian Design
- Rooted in the heart of Tuscany
- Driven by concept & innovation
- We don’t follow trends — we define them
- Fusion of traditional artistry & modern aesthetics
- Every collection reflects authentic Italian DNA
- Sophistication, elegance, and effortless flair
Concept & Innovation Our creative process begins in the heart of Tuscany. We don’t just follow fashion; we define it. By blending traditional artistry with modern aesthetics, our design team ensures every collection carries the unmistakable DNA of Italian style—sophistication, elegance, and effortless flair.
Trend Forecasting
Ahead of the Curve From our vantage point in Prato, we monitor the shifting landscape of European fashion in real-time. We analyze emerging silhouettes, color palettes, and fabric innovations to provide our clients with accurate trend forecasting, transforming insights into "must-have" collections before the market moves.
- Based in Prato, at the heart of European fashion
- Real-time monitoring of evolving fashion trends
- Analysis of emerging silhouettes, color palettes, and fabrics
- Accurate, data-driven trend forecasting
- Transforming insights into “must-have” collections
- Staying ahead of the market
Prato Expertise
The Macrolotto Advantage Based in the prestigious Macrolotto district, we operate at the epicenter of Europe's largest textile and fast-fashion hub. This strategic location allows us to scout new arrivals daily, respond to trends in 24-48 hours, and maintain a constant pulse on the "Prato Pronto Moda" (Ready-to-Wear) ecosystem.
- Based in the prestigious Macrolotto district
- Located at the epicenter of Europe’s largest textile hub
- Direct access to fast-fashion and new arrivals
- Ability to respond to trends within 24–48 hours
- Constant connection to the “Prato Pronto Moda” ecosystem
- Strong pulse on ready-to-wear market dynamics
Made in Italy
Premium Craftsmanship For brands seeking the gold standard, we offer authentic "Made in Italy" production. Leveraging our deep-rooted network of local artisans and manufacturers, we oversee the creation of high-end garments that prioritize quality, heritage, and sustainable European craftsmanship.
- Authentic “Made in Italy” production
- Focused on premium craftsmanship standards
- Strong network of local artisans and manufacturers
- Creation of high-end, quality-driven garments
- Emphasis on heritage and tradition
- Commitment to sustainable European craftsmanship
Smart Sourcing
Global Value, Italian Vision We bridge the gap between Italian prestige and commercial viability. By pairing our Designed in Italy philosophy with Competitive Costing from Asia, we offer a hybrid sourcing model. You receive the technical precision of Italian design, optimized through our trusted global supply chain for maximum profitability.
- Bridging Italian prestige with commercial viability
- Combining Italian design with competitive Asian costing
- Hybrid sourcing model for efficiency and value
- Precision of Italian design with global optimization
- Strong, trusted international supply chain
- Focused on maximizing profitability
Our History
- Daniele Querci, founder & director of Italian Trends Agency, started this organization in the year 1988 after his education at Istituto Tullio Buzzi and Bocconi.
- Born in a family of Italian textile and yarn producers and manufacturers, business and fashion have been an important part of his life from a very young age.
- He brings a fresh perspective, deep rooted in legally and heritage of ‘Made In Italy’ excellence. Evolved with the ever changing dynamic trends of the fashion industry,
- Since 1988, Italian Trends Agency has been successfully running across continents throughout Europe, the South Americas and the far east asia.
- He has also successfully launched the itart (https://www.itart.it/) Project with highly reputed Italian Artists, bringing together his love for art and fashion.
- Under his expert guidance, Italian Trends Agency has managed growing international clientele because of expert offers from our buyers.
In the Heart of Macrolotto
Our head office is anchored in the Macrolotto, the engine room of Prato’s world-renowned fashion industry. Being physically present in this district allows us to offer our clients unparalleled advantages:
- Immediate Market Access: We are steps away from thousands of manufacturers, fabric mills, and pronto-moda showrooms.
- Rapid Trend Scouting: We identify emerging styles and textile innovations the moment they hit the market.
- Direct Quality Control: Our proximity allows our team to conduct frequent, in-person inspections at every stage of production.
The Process
How To MakeYour Fashion Collection in Italy.
Our Portfolio
Projects We are Proudof
Design Approach
Our History &Philosophy
Founded in 1988 by Daniele Querci, Italian Trends Agency blends a deep-rooted heritage in Italian fashion industry with a sharp, global perspective. From Europe to the Far East, we bridge the gap between "Made in Italy" excellence and the world’s most dynamic fashion markets.
Design Approach
Our mission isto connect the world through Italian excellence and reliable partnerships.
Daniele Querci
DIRECTOR
Plan Your Sourcing Trip: Are you visiting Prato for the upcoming season? Contact us to schedule a guided sourcing tour or brand consultancy. We act as your local eyes and ears, ensuring your time in the district is efficient and profitable.
Visit Us
Whether you are looking for a dedicated sourcing partner or seeking to explore the latest Italian collections, our doors are open at the center of the action.
- Italian Trends Agency, Centro Direzionale Leonardo Da Vinci, Via Rimini,7, Prato, Italy- 59100
- Office Hours: Monday – Friday: 9:00 AM – 6:00 PM
- Strategic Proximity:
- Only 20 minutes from Florence
- 1 hour from Bologna.
The Macrolotto Hub
Where we Are
We are based at the Centro Direzionale
Leonardo da Vinci, in Prato, Italy.
The world’s most important textile and
fashion production districts.
The Macrolotto Hub
Where we Are
We are based at the Centro Direzionale
Leonardo da Vinci, in Prato, Italy.
The world’s most important textile and
fashion production districts.
Want to be Our Supplier?
We are based at the Centro Direzionale
Leonardo da Vinci, in Prato, Italy.
The world’s most important textile and
fashion production districts.
Want to be Our Supplier?
We are based at the Centro Direzionale
Leonardo da Vinci, in Prato, Italy.
The world’s most important textile and
fashion production districts.
